This is the Gustino's Lakeside Pizzeria. We had an existing space and a great NY style pie recipe. The concept I came up with was an established "old school" NY pizza shop with quick and tasty slices, along with a comfortable dining area for families. Although I did not have a choice on the name, which is a homage to the executive chef (pick your battles, people) I think the look and feel creates that established NY pizza shop. I started with a logo based on the name and moved through the menu, space and overall concept. I then created the signage, menus and table tents.
Next I created the "sliced euphoria" tagline and graphic, which was used on everything - icon, social media, etc. I also created the "peel art" wall design in the interior space of the dining area. And finally, (having lived in NYC for a short time) I had an amusing discussion with the staff about the proper way to interact with customers in the trademark NY speech, speed and (the ever-important) body language.
skills design / photography / marketing / writing content
tools Adobe Illustrator / Photoshop / InDesign
involvement sole designer and creative person on all projects