Snow tubing is fun. Really fun. Keystone had a great tubing hill with a solid reputation, but did not really market the hill as a separate activity. After all, most kids (and some adults) get tired of skiing or riding after the the first few hours and want something else to do.
I created a brand that tried to capture the exhilarating feeling of going down the hill. As far as the look, I went with a kind of simple European vintage ski/travel poster. The logo can be used with all of the components or can be separated into an icon style with just the person, the tube and the blue "swoosh". The branding roll-out included giant stand alone signs with glowing and flashing bulbs, POP upgrades and all forms of print and social media
skills design / branding / writing content
tools Adobe Illustrator / InDesign
involvement sole designer and creative person on this project