So... people get bored up the the mountains. You can only ride so many days. The altitude encourages imagination and we come up with crazy events like the Mastachio Bashio. A ridiculous reason to drink and judge. I created the logo and all of the concepts for the branding and marketing.
I came up with the other ideas, like the mustache cut-out idea for people without facial hair, and the "Who is who" poster, which was a little pop culture contest to test knowledge and have a little fun.
skills design / marketing / writing content
tools Adobe Illustrator / Photoshop
involvement sole designer and creative person on this project